I had to slowly admit to being a One Direction fan. They have some great tunes and sound fantastic live, but much like Taylor Swift & Justin Bieber I also am in love with their Viral Promotion Teams. They hit hard with the promotion of their new single “Kiss You” by releasing small behind the scenes clips daily via VEVO for 5 days. Simple steps like this will easily guide them in the right direction to break video release numbers.
Check out “Kiss You” …love this song.